Crème De La Crown™ vs. the OGs: A New Era in Wave Care
If you’ve ever brushed till your arms were sore, tied your durag tight, and waited weeks for that deep spin to hit—you probably started with the classics. Murray’s. Sportin’ Waves. 360 Style.
These weren’t just products. They were staples. Passed down from uncles, barbers, and cousins. Tucked into medicine cabinets and gym bags across the country. Their thick texture. That iconic black-and-gold can. The shine. The legacy.
They were the wave game’s foundation. But now, the culture is evolving.
Respect to the Legends
Let’s be clear—without the OGs, there’d be no blueprint. Murray’s pomade legit has been around since the 1920s. Its staying power is a testament to its cultural relevance. Same with SoftSheen-Carson’s Sportin’ Waves. We're talking about when they were in the tin cans. The black can was fire, but once you transitioned to the Gold, you felt like Goku when he first when Super Saiyan on Namek.
But these products came from an era where the focus was hold over health. The formulas relied heavily on petrolatum, mineral oil, and artificial fragrance. They got the job done—but sometimes at the cost of clogged pores, scalp irritation, or buildup under the durag.
Enter: Crème de la Crown™
Comme DeLaVie created Crème de la Crown™ not to compete with the classics—but to continue their legacy in a new direction. One that honors wave culture while centering scalp wellness, clean ingredients, and intentional self-care.
| Feature | OG Pomades (Murray’s, Sportin’ Waves) | Crème De La Crown™ |
|---|---|---|
| Base Ingredients | Petrolatum, waxes, fragrance | Shea, mango & kokum butter + castor, jojoba, argan oils |
| Scalp Health | May clog pores, trap heat | Non-comedogenic, soothes and restores scalp |
| Shine | High gloss (petroleum-based) | Natural sheen from nourishing oils |
| Texture & Feel | Thick, greasy, heavy hold | Creamy, breathable, soft hold |
| Fragrance | Artificial scent | Natural essential oil blend (frankincense + bergamot) |
The Evolution of the Crown
OG wave products were built for style. Crème de la Crown™ was built for style and wellness. Today’s waver cares about ingredients, reads labels on the products their using and also values clean, culturally resonant grooming that respects his scalp, not just his pattern.
We’re not here to erase the history—we’re here to elevate it.
→ Crown your waves with purpose.