Welcome to Comme DeLaVie

From Surviving to Thriving—A New Standard in Men’s Grooming

Comme DeLaVie was born from a personal journey—one rooted in overcoming, unlearning, and rebuilding. We grew up with survival mindsets, with shelves filled with generic products that didn’t understand our skin, our hair, or our culture. We were taught to “man up,” but never taught to slow down, nourish ourselves, or protect our crowns.

So we created the blueprint. A refined self-care brand designed specifically for us—melanin-rich, culturally fluent, and grounded in healing. Our story is every man's story who’s ever had to figure it out on his own, and every man who’s ready to do better now.

We build for the next generation. For our sons to see gentleness as power. For our brothers to wear discipline like cologne. And for every man to know—presence is the new masculinity.

Welcome to the era of intentional grooming. Welcome to Comme DeLaVie where Grandeur is Cultivated and Presence Inspires.