Real Men Have Rituals—Not Excuses
Let’s keep it real. Most men say they don’t have time for skincare—but they’ll spend 20 minutes brushing their waves or trimming their beard. So it’s not about time—it’s about priority.
At Comme DeLaVie, we believe that self-care is not complicated. It’s consistent. Here’s how to build a solid, effective skincare routine in under 5 minutes that elevates your presence and respects your tone.
Step 1: Cleanse the Canvas (45 seconds)
Start with a gentle, sulfate-free cleanser to remove dirt, sweat, and oil buildup—especially after working out or being outside.
Why it matters: Clean skin absorbs moisture better and reduces breakouts. Think of it like setting a clean foundation before you dress your fit.
Use: Lukewarm water + nickel-sized amount of cleanser → massage in circles → rinse.
Step 2: Moisturize with Intention (30 seconds)
Melanin-rich skin loses moisture easily—and dryness shows. Hydrating keeps your skin smooth, supple, and strong.
Why it matters: A proper moisturizer not only hydrates but protects against environmental stress.
Use: CDLV moisturizer or butter → apply evenly to face and neck after cleansing.
Step 3: Seal It In (30 seconds)
This step is optional but powerful. If you’re using butter or beard oil, this helps lock in the moisture you just applied.
Use: A dime-sized amount of CDLV Beard Oil or Crème de la Crown → massage gently into face, beard, or scalp.
Step 4: Protect the Legacy (60 seconds)
Finish with sunscreen. Yes, even if you’re Black. Even if it’s cloudy. Even if it’s winter.
Why it matters: UV rays don’t discriminate. Without SPF, you risk hyperpigmentation, dark spots, and premature aging.
Use: Broad spectrum SPF 30+ that blends well into melanin-rich skin.
Optional: Add a Scented Signature
Spray on a clean fragrance or essential oil blend. Layering scent is part of the ritual—it leaves an impression before you speak.
Discipline > Complexity
It’s not about having 12 products. It’s about having 4 that actually work—and using them daily. Discipline beats clutter. Confidence starts with clarity.
Product Spotlight: The CDLV 5-Minute Ritual Kit
Everything you need to cleanse, hydrate, seal, and protect—without the extra steps. Ideal for the modern, intentional man.