Skin Is the First Suit You Wear. Treat It Accordingly
In today’s world, grooming isn’t a luxury—it’s a lifestyle. As a modern gentleman, your appearance speaks volumes before you say a word. For men of color, skincare is not just about looking good—it’s about reclaiming presence, honoring our skin’s unique needs, and moving with intention.
Whether you're an entrepreneur in Harlem, a creative in LA, or a father in Atlanta, your skin deserves the same level of care you give to your vision and hustle.
Why Skincare Matters for Men of Color
Melanin-rich skin has unique strengths—but also unique needs. It’s prone to issues like hyperpigmentation, razor bumps, and dryness when neglected. For too long, we’ve been underserved in the skincare world. Comme DeLaVie was created to change that narrative—with a collection rooted in heritage, quality, and elevation.
The Foundation: A Simple, Effective Routine
You don’t need 10 steps. You need discipline and the right tools.
1. Cleanse with Care
Ditch the harsh soaps. Use a gentle cleanser that respects your skin’s pH.
2. Moisturize Like It’s Mission-Critical
A rich moisturizer locks in hydration and leaves skin supple and strong.
3. Protect with Purpose
Yes, Black men need SPF too. Protecting your skin is protecting your legacy.
Presence, Not Vanity
Skincare isn’t soft. It’s strategic. It’s part of your personal brand. When your skin is clear, your presence is louder. When your routine is intentional, your life follows suit.
Shop the CDLV Starter Set
Looking to elevate your routine? Start with CDLV’s Essentials Kit—crafted for melanin-rich skin using naturally derived ingredients. Because luxury should reflect you.
Join the movement. This isn’t just skincare—it’s self-respect.