Your Skin color Isn’t Just a Shade—It’s a Standard. Treat It Accordingly.
For too long, skincare has spoken to everyone—except us. As men of color, our skin isn’t just different; it’s distinguished. It ages gracefully, carries legacy in every pore, and holds power in its tone. But it also comes with its own set of needs—and when ignored, the results show.
At Comme DeLaVie, we design skincare that honors this difference.
Why Melanin-Rich Skin Requires Special Attention
With more melanin comes more challenges:
- Hyperpigmentation: Dark marks from razor bumps or acne last longer and are more visible.
- Ingrown Hairs & Razor Bumps: Coarser hair textures curve into the skin.
- Ashiness & Dryness: Dark skin tends to show dryness more prominently.
Most mass-market products were never made with us in mind which led to the birth of Comme DeLaVie.
The Top 3 Skincare Myths for Men of Color (And the Truth)
1. “I'm A Man—So I Don’t Need Skincare”
Regardless of gender, skin is skin bro. It can get dull, dry, and damaged without proper care. Women love men that take care of their skin.
2. “I Don’t Need Sunscreen”
UV damage doesn’t discriminate. Having darker skin compared to other's may offer some protection—but not enough. Sunscreen prevents dark spots and premature aging.
3. “My Skin Will Be Ok, I Can Just Put Water On It”
Your skin deserves more than survival. It deserves strategy. Water alone doesn't hydrate your skin. In actuality, when used solely it causes it to dry out more.
Ancestral Ingredients, Modern Formulas
Our she butters and oils aren’t random—they’re rooted.
- Shea butter for deep nourishment
- Bergamot & Essential Oils for healing scars
- Jojoba & Argan for balanced hydration
We don’t just use natural ingredients—we use culturally relevant ones.
Skincare as Cultural Empowerment
This isn’t about looking good for a few Photo Op's and then going back to being "Ashy Larry". It's about showing up—smooth, moisturized, confident—because when your skin is aligned, your presence expands.
Product Spotlight: CDLV Crème De La Crown Wave and Scalp Butter
Formulated for melanin-rich skin, this whipped body and scalp butter seals in moisture, smooths roughness, and enhances your natural tone.